JJ Rock Entertainment Group - Trusted by the JUNO Awards and TIFF since 2022.

Inspiring Communities Through Music and Leadership

JJ Rock Entertainment Group is a dynamic organization rooted in the transformative power of music, mentorship, and community engagement. Founded by Jeannine “JJ Rock” Bryan, a visionary leader with a passion for fostering meaningful connections, the company embodies a unique blend of artistry and purpose.

JJ Rock at the Juno Awards 2025 Vancouver, Toronto Female DJ

JJ Rock Entertainment Group goes beyond traditional entertainment.

With Jeannine’s extensive background as a public servant, entrepreneur, and renowned DJ, JJ Rock Entertainment Group goes beyond traditional entertainment. It creates spaces where individuals and communities thrive, driven by a mission to empower future leaders and amplify voices through music and storytelling.

 

Leveraging over eight years of leadership experience and an academic foundation in Criminology and Criminal Justice, as well as a Business and Leadership certification from York University’s Schulich School of Business, JJ Rock Entertainment Group brings strategic innovation and creative problem-solving to every endeavor.

DJ JJ Rock backstage at the JUNO Awards in Edmonton, Alberta, Canada with NHL superstar Connor McDavid of the Edmonton Oilers – official JUNO Awards DJ providing live entertainment and production support for the event

JJ Rock Entertainment Group transforms moments into memories.

Jeannine has built her reputation on compassionate leadership, collaboration, and inclusivity—values that define every aspect of JJ Rock Entertainment Group’s operations. This isn’t just about playing great music; it’s about using that platform to create real change and celebrate the communities that shaped her.

 

JJ Rock Entertainment Group proudly partners with Toronto organizations that make a difference, including the Boys and Girls Clubs, the United Way, and the Tune In Foundation. Jeannine is passionate about mentoring aspiring leaders—especially women breaking into the entertainment industry—helping the next generation find their voice and their place.

 

As a homegrown Toronto business, Jeannine represents the city’s diversity, energy, and spirit in everything she does. Born and raised in the 6ix, her connection to Toronto runs deep—from celebrating fellow Toronto success stories like Connor McDavid to proudly repping the Blue Jays and championing local businesses. She doesn’t just work in Toronto; she celebrates it, supports it, and embodies the hustle and heart that makes this city special.

 

Jeannine is her own brand machine—constantly creating, collaborating, and showcasing her work in innovative ways. From AI-generated content partnerships with Ontario’s creative tech scene to building genuine connections with Toronto’s diverse communities, she doesn’t just follow trends; she sets them while staying authentically rooted in where she came from.

 

 At JJ Rock Entertainment Group, the beat is not just heard; it’s felt, inspiring Toronto to thrive one connection at a time.

DJ JJ Rock backstage at the JUNO Awards in Edmonton, Alberta, Canada with NHL superstar Connor McDavid of the Edmonton Oilers – official JUNO Awards DJ providing live entertainment and production support for the event
JJ Rock big Toronto Blue Jays Fan AI Image generated with Hamilton based Booth.Events

Our Customer Experience

Frequently Asked Questions (FAQ's)

Q: What makes JJ Rock different from other Toronto DJs?

Three key factors: (1) Official JUNO Awards DJ credential showing elite performance level, (2) 20+ years Toronto experience with thousands of successful events, (3) High-profile client trust including TIFF, BMO, and City of Toronto.

We serve events of all sizes! From intimate 30-guest gatherings to 500+ person galas. Every client receives the same professionalism and attention regardless of event size.

Very involved! We include pre-event consultations to understand your vision, music preferences, timeline, and special considerations. We’re responsive throughout the planning process.